What is the difference between rewriting from copywriting.
Sometimes, there are misunderstandings about this: what is considered to be rewriting, and what is copywriting means when creating articles. And what is the difference between editing and copywriting, what kinds and methods of rewriting and copywriting are there and how much they are estimated
In order to competently promote the website, you need a unique content: it involves author's articles, photographs, reviews, analytical materials, news, etc. However, unique (author’s) articles are rather expensive from the first hand. To do this, you need to hire several correspondent journalists, as well as a photographer. To promote a small website is too expensive and unprofitable. In this case, unique content can be arranged by copywriters. Rewriting and copywriting is the main process engine for modern websites.
To cut the long story short, copywriting is the creation of a new text, whereas rewriting on already existing article. But such a definition is not enough when talking with the customer and especially when making questions about the pricing for articles. Therefore, I will try to put all the facts together and my own observations about rewriting and copywriting in this article.
What is the difference between a copywriter (rewriter) and a journalist (correspondent). Address the article "Journalist vs copywriter: allies vs allies".
Who is a copywriter?
Copywriter is a person who writes unique (author's) articles. In order to be able to disclose different topics business trips, interviews and references to library archives are not obligatory. You can write about the relationship of the sexes, psychology, beauty, health, design, style, etc., using your personal knowledge and experience. This can be called copywriting.
What are the advantages of copywriting?
If you start writing from scratch, you have to figure out what to write about, what style to use, how to build the narrative logic. This type of copywriting is not cheap, especially if the copywriter is a good specialist in this particular field. However, you should be economical when doing copywriting! Quality copywriting increases the flow of visitors to your website due to the text uniqueness, as well as the uniqueness of the theme and style. The more competent the copywriter is in the chosen topic and the more unique is his author's style, the more visitors and regular readers you will get on your website.
What is actually a rewriting?
You certainly can surf the Internet to get the idea of what it is, slightly alter the name and retell in your own words a certain article. This will result in rewriting. Rewriting, in contrast to copywriting, is estimated two to three times cheaper - because rewriting needs less time: all you need to do is to find an article and retell it in your own words. However, there are some peculiarities here: rewriting is also evaluated in different ways, the same with copywriting.
Types of rewriting
If the rewriter was given the task to rewrite a certain article in his own words and provided him/her the references, in this case his/her job will be estimated cheaper: after all, the rewriter does not need to waste his time even searching for articles and selecting topics. Such a cheap rewrite of one standard article can be done in 20-30 minutes.
But if you make a more complex rewriting, for instance, if you create a topic of your own, search for sources and do rewriting from multiple articles then it will take more time and the price will also be higher. Although many customers do not take these factors and evaluate complex, high-quality rewriting at the lowest price.
If you are trying to promote the site in a wise way, just order a quality rewriting. Simple rewriting can be seen and banned by search engines, as modern search engines are constantly improving the mechanisms for ranking websites and can already compare not only the similarity of the text, but also the similarity of the meaning. Therefore, copywriting or high quality rewriting is always preferable for website promotion rather than simple rewriting.
Methods and rules for rewriting
The main methods of rewriting are selecting synonyms, splitting a complex sentence into several simple ones, rearranging sentences and words in the sentence, deleting /adding some words. However, when rewriting it is necessary to follow the rules: do not change (nor add) the facts, do not change the meaning, do not add subjective judgments and your own comments, keep the style and logic of the presentation (unless the customer has asked to change the style).
Written Copywriting - Intermediate
Generally, when creating texts for websites it can be difficult to clearly define whether this is a rewriting or copywriting. After all, even academicians use other people's articles when writing their monographs. It's all about the measure and the way someone uses it. Therefore, when writing texts for customers, we sometimes agree with them that a text will be evaluated as something between drafting and copywriting (we add up the amount for 1000 digits of rewriting and the amount for 1000 characters of copywriting, divide by 2 and we get the average for 1000 Signs).
Under the copywriting-copying is meant an article, subjects and sources for which I was looking myself. That is, in fact, a compilation article written and based on several sources. Some paragraphs are made as rewriting, and others are invented independently (copywriting), that is, the narrative line is unique. In fact, this is already a different level than rewriting, but also not a full-fledged copywriting, where the author builds on his experience and thinks everything out himself, without cribs, from beginning to end. This rewriting-copywriting differs from full-fledged copywriting as an abstract from the term paper (although this comparison is not understood by those who download ready articles from the Internet).
What is the main thing about rewriting and copywriting?
Most importantly is that any text, whether rewriting or copywriting, should have over 98 percent of uniqueness (96-98 is an acceptable threshold for complex texts that are full of specific terminology). A simple text ideally should even have 100 percent uniqueness when rewriting. You can check the text for uniqueness on many websites, but personally I prefer the Advego Plagiatus tool, which you need to download and install on your computer. By the way, I advise you to check for not only rewriting, but also copywriting on their uniqueness, as it happens that some common phrases spoil the 100% uniqueness of the text.
Quality copywriting should be distinguished by the approach novelty, the author's style, the unique narrative logic. Quality copywriting will always attract the reader, especially if the text indicates that the author has something to say on this topic. Quality copywriting is good to be signed by the author. But rewriting, unlike copywriting, is not signed at all.
What is SEO copywriting and SEO rewriting?
That is a copywriting (rewriting), in which the keywords are used in a certain amount. SEO (search engine optimization) is the engine of the website with search queries (keywords). Articles that have keywords are made for this optimization.
SEO copywriting and SEO rewriting are usually more expensive than regular copywriting and rewriting (although now, it seems like SEO is found everywhere!) Besides the text writing, the author must also keep track on the number of keywords, their word forms, which sometimes need to be grammatically correct in the text. The effort that the copywriter or rewriter should make to ensure that the text is filled with keywords those are readable for the visitor! Therefore, when ordering a SEO copywriting and SEO rewriting, you should specify the audience this article will be written for: either these are readers or search engines.